The Minister for Tourism in the Andalusian parliament, Luciano Alonso, has announced a 10 million Euro upgrade of the Sierra Nevada ski area to be complete for the beginning of the 2010/2011 winter season which commences 27th November.
The access road to the ski park will gain new asphalt, as well as some realignment to make arrivals more efficient and reduce driving frustration. As well, services available will be modernised, including computerised ticketing. New snowmaking equipment and conveyor seats will be covered by tunnels for the comfort of skiers.
However the most exciting development includes the addition of new slopes specifically for freestyle and snowboard enthusiasts, allowing for expansion of the beginner slopes which will also reduce congestion in the current slopes, and next summer, a synthetic track will be built to allow all year round skiing.
The Andalusian Tourist Board will also invest in marketing initiatives to encourage British, Irish, Scandinavian, and Portuguese visitors to choose the Sierra Nevada as their ski destination of choice. Furthermore, Andalusian university students will be given substantial discounts to boost usage and develop a skiing tradition amongst Andalusian youth.
New events are also planned over the next year, including ski academies with Spanish World Cup ski racer Maria Jose Rienda. Other winter sport athletes will be invited to provide classes for 200 children from all over Spain, and a dozen ski and snowboard competitions will be organised.