Sony Entertainment, the producers of a new film “The Smurfs 3D” recently chose Juzcar in the Genal Valley as the global launch party location, hosted by Spanish model Eva Gonzalez.
The village was chosen because of its connection to the smurfs in the form of being home to over 150 varieties of mushroom, and since the Smurfs live in mushrooms, Sony’s Spain director Ivan Losada explained the village was absolutely perfect.
Almost every building in the village was painted Smurf blue, with many in the village now calling for this to be the official colour over the village permanently, instead of reverting to the white typical of Andalucia’s pueblo blancos.
Villagers and fans crowded into the town square to be seen with Ms Gonzalez and the lead Smurf characters, Smurfette, Papa Smurf, Gargamel, and the cat Azrael. Children from the village were encouraged to wear Smurf hats and paint their faces blue.
Around 4,000 litres of the special Smurf blue paint were used, with all residents unanimously voting to approve the change in a local referendum which expires in September, though mayor David Fernandez indicated under questioning that if changing the colour to blue substantially increases village tourism that keeping the colour could be extended.
All photos by www.villa-ronda.com